NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of race fans were female.This is an example of ______________ segmentation.
A)geographic
B)psychographic
C)demographic
D)benefits
E)behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing a market based on various demographic factors such as age, gender, income, education, etc. In this case, NASCAR redirected its marketing efforts based on the demographic factor of gender, indicating that almost fifty percent of race fans were female.

NASCAR Redirected Its Marketing Efforts When a Survey Indicated That