Many consumers correlate price with quality,thinking that the higher the price,the better the quality.For these consumers,this is a:
A) compensatory decision rule.
B) noncompensatory decision rule.
C) decision heuristic.
D) social factor.
E) temporal factor.

Question

Quizplus · Accepted Answer

A decision heuristic is a mental shortcut that allows people to make decisions quickly and efficiently, such as associating higher prices with better quality.

Many Consumers Correlate Price with Quality,thinking That the Higher the Price,the