When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local electronics store.This represents Maya's __________ set.
A) universal
B) retrieval
C) evoked
D) deterministic
E) behavioral

Question

Quizplus · Accepted Answer

Maya's consideration set includes only the brands that she can recall seeing advertised and are available at her local electronics store, which represents her evoked set. Her universal set would include all the possible brands of computers available in the market, which is not applicable here. Retrieval set refers to the brands that a consumer is aware of but does not consider purchasing. Deterministic set and Behavioral set are not relevant to the given scenario.

When Maya Decided to Buy a New Computer,she Thought About