Godiva Chocolates produces specially decorated boxes of candies for Valentine's Day,Easter,and Christmas.This is an example of
A) occasion segmentation.
B) loyalty segmentation.
C) geographic segmentation.
D) psychographic segmentation.
E) demographic segmentation.

Question

Quizplus · Accepted Answer

Occasion segmentation involves dividing the market based on specific events or occasions, such as holidays or special occasions. In this case, Godiva is targeting customers who are likely to purchase chocolates as gifts for Valentine's Day, Easter, and Christmas.

Godiva Chocolates Produces Specially Decorated Boxes of Candies for Valentine's