Marketers often create a special marketing mix for loyalty segments because these segments are
A) too large to service with ordinary targeting.
B) difficult to identify.
C) costly to acquire.
D) usually quite profitable.
E) all of these

Question

Quizplus · Accepted Answer

Loyalty segments are usually quite profitable because they are made up of customers who have already demonstrated a willingness to repeatedly purchase from the brand. Hence, creating a special marketing mix tailored to their needs can help increase their loyalty further and result in increased profits.

Marketers Often Create a Special Marketing Mix for Loyalty Segments