During concept testing for a new product,a marketer will likely ask:
A) whether or not consumers will buy it.
B) how frequently consumers would purchase it.
C) whether or not consumers think it is a good value for the price being suggested.
D) whether consumers would buy it as a gift or for themselves.
E) all of these.

Question

Quizplus · Accepted Answer

During concept testing, a marketer would likely ask all of these questions to better understand the potential success and reception of the new product. They would want to know if consumers would buy it, how often they would purchase it, if they think it's a good value, and whether they would buy it for themselves or as a gift. By asking these questions, the marketer can gather valuable insights and feedback to refine and improve the product before it goes to market.

During Concept Testing for a New Product,a Marketer Will Likely