Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) accountability

Question

Quizplus · Accepted Answer

Complexity can often slow down the diffusion of a new product as it may require explanation or demonstration to potential customers. Personal selling can be effective in addressing these complexities, answering questions and demonstrating product features to potential customers. Therefore, personal selling can be used to introduce new products when complexity may otherwise slow down the adoption process.

Personal Selling Is Often Used for Introducing New Products When