Robin recently bought Voice Over Internet protocol (VOIP)phone service (phone service delivered over the Internet).A few of Robin's friends bought VOIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Question

Quizplus · Accepted Answer

Early adopters are those who are among the first ones to adopt a new product or service, but not necessarily the first. They usually have a high degree of opinion leadership and are sought after by others for their opinions and experiences. Robin is not the first among her friends to adopt VOIP, but she is still an early adopter as she was among the first few in her social circle to try it out, and others are interested in her opinions of the service.

Robin Recently Bought Voice Over Internet Protocol (VOIP)phone Service (Phone