An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:
A)spending on co-operative advertising.
B)merchandise assortment component of retail mix.
C)share of wallet.
D)direct investment.
E)dividend for shareholders.

Question

Quizplus · Accepted Answer

By targeting its promotions and providing personal service to its best customers, the retailer aims to increase the share of wallet, which refers to the percentage of a customer's purchases that are made at a particular retailer. This can help the retailer increase its revenue and profitability without necessarily having to increase its advertising spend or invest directly in new initiatives.

An Electronics Retail Chain Uses Its Customer Information to Select