The Small Store is a retail chain with small stores that offer a limited variety of products at lower prices.It targets customers in rural and lower-income urban areas.The Small Store is an example of a(n):
A)specialty store.
B)extreme value retailer.
C)hypermarket.
D)warehouse club.
E)supercentre.

Question

Quizplus · Accepted Answer

The Small Store's focus on smaller stores, limited product variety, and lower prices indicates that it is an extreme value retailer. This type of retailer targets price-sensitive customers in both rural and urban areas.

The Small Store Is a Retail Chain with Small Stores