Measuring sales impact is challenging because of the many influences other than advertising on consumers' choices, purchase behaviour, and attitudes.

Question

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Measuring sales impact is indeed challenging because there are many factors that can influence consumers' decisions, such as product quality, price, distribution, and even external factors like economic conditions and social trends. Therefore, it is difficult to isolate the effect of advertising on sales and distinguish it from other factors.

Measuring Sales Impact Is Challenging Because of the Many Influences