Media buy is generally the largest expense in the advertising budget.

Name: Media buy is generally the largest expense in the advertising budget.
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Question

Quizplus · Accepted Answer

Media buy refers to the cost of purchasing advertising space in various media channels such as television, radio, print, online, and outdoor advertising. It is usually the largest expense in the advertising budget because it requires a significant investment to reach a large audience and achieve the desired results.

Media Buy Is Generally the Largest Expense in the Advertising