For direct mail to be effective, a good offer is needed to compel consumers to take immediate action.

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Direct mail is a type of advertising where businesses send promotional materials or offers directly to potential customers through mail. To be effective, direct mail needs to have a good offer that can grab the recipient's attention and convince them to take immediate action, such as making a purchase or visiting a store. Without a compelling offer, the recipient might just ignore the mail or toss it in the trash. Therefore, it is essential to create a good offer that can increase the chances of a positive response.

For Direct Mail to Be Effective, a Good Offer Is