The firm from which an IMC message originates is called the transmitter of the message.

Name: The firm from which an IMC message originates is called the transmitter of the message.
Brand: Quizplus
Rating: 4.7 (30 reviews)

Question

Quizplus · Accepted Answer

The firm from which an Integrated Marketing Communications (IMC) message originates is called the sender, not the transmitter. The transmitter is a concept related to the communication process, often referring to the medium through which the message is sent.

The Firm from Which an IMC Message Originates Is Called