A marketing manager holds a press conference for the launch of a new product, and strategically presents a report that positions her company as an environmentally friendly company.The marketing manager is using:
A)personal selling.
B)sales promotion.
C)deceptive advertising.
D)public relations.
E)DRTV.

Question

Quizplus · Accepted Answer

The marketing manager is using public relations to highlight the environmentally friendly aspects of their company during the product launch press conference.

A Marketing Manager Holds a Press Conference for the Launch