Fleur is a company that manufactures perfumes. Fleur hires a creative agency to make an advertisement. Before releasing the ad, Fleur shows it to a select audience to test the clarity of the message in the ad, the relevance of the communication channel, and the ad's power of persuasion. While the ad is running, Fleur monitors the daily sales of the perfume and, after the ad has run its course, the company measures the changes in customer perception, awareness, and any resultant purchasing action.
-After the ad has run its course, Fleur tries to measure changes in customer perception, awareness, and any resultant purchasing action.This is an example of:
A)tracking.
B)impressions.
C)pretesting.
D)pulsing.
E)post-testing.

Question

Quizplus · Accepted Answer

The given scenario best describes post-testing, which involves measuring changes in customer perception, awareness, and purchasing action after the ad has run its course. Pretesting refers to the testing of an ad before releasing it to the public, and tracking involves monitoring the performance of an ad while it is still running. Impressions refer to the number of times an ad is viewed, and pulsing is a strategy of alternating between heavy advertising periods and light advertising periods.

Fleur Is a Company That Manufactures Perfumes