A company sells computers.It has created a fan page on Facebook and advertises itself elsewhere on the Internet.It uses web tracking software that indicates the amount of time viewers spend on its online ad and the number of people who visit the fan page.This is an example of:
A)frequency.
B)click-through tracking.
C)encoding.
D)gross rating points.
E)reach.

Question

Quizplus · Accepted Answer

The use of web tracking software to measure the amount of time viewers spend on the online ad and the number of people who visit the fan page is an example of click-through tracking, which is a form of digital advertising measurement.

A Company Sells Computers