A measure of how often the target audience is exposed to a communication within a specified period of time is called:
A)frequency.
B)click-through tracking.
C)encoding.
D)gross rating points.
E)reach.

Question

Quizplus · Accepted Answer

Frequency is a measure of the number of times a target audience is exposed to a communication within a specified period of time. It is an important metric in media planning and helps in determining the effectiveness of a marketing campaign.

A Measure of How Often the Target Audience Is Exposed