An assessment performed before an ad campaign is implemented to ensure that the various elements are working in an integrated fashion and doing what they are intended to do is called:
A)tracking.
B)impressions.
C)pretesting.
D)pulsing.
E)post-testing.

Question

Quizplus · Accepted Answer

Pretesting is the process of evaluating an advertisement or campaign before it is launched to determine whether it is likely to be effective. This often involves testing various elements of the campaign to ensure they work together seamlessly and achieve the intended goals. Tracking and impressions refer to methods of measuring the success of an ad after it has been launched, while pulsing refers to a strategy of alternating periods of heavy and light advertising. Post-testing involves evaluating an ad campaign after it has run its course.

An Assessment Performed Before an Ad Campaign Is Implemented to Ensure