Which of the following schedules is implemented in spurts, with periods of heavy advertising followed by periods of no advertising?
A)Flighting
B)Cause related
C)Continuous
D)Deceptive
E)Pulsing

Question

Quizplus · Accepted Answer

Flighting is an advertising schedule that involves intermittent periods of advertising, with bursts of activity followed by times of no advertising.

Which of the Following Schedules Is Implemented in Spurts, with Periods