A bakery advertises throughout the year.It boosts its advertising expenditures during Christmas for maximum promotion of its products.Which of the following best describes the bakery's advertising schedule?
A)Flighting
B)Cause related
C)Continuous
D)Deceptive
E)Pulsing

Question

Quizplus · Accepted Answer

The bakery's advertising schedule is pulsing, as it has a lower level of advertising expenditure throughout the year but increases it during Christmas for maximum impact on its target audience.

A Bakery Advertises Throughout the Year