Which of the following refers to channels that are focused and generally used to reach narrower segments, often with unique demographic characteristics or interests?
A)Media buy
B)Media planning
C)Mass media
D)Niche media
E)Media mix

Question

Quizplus · Accepted Answer

Niche media refers to channels that are focused and generally used to reach narrower segments, often with unique demographic characteristics or interests.

Which of the Following Refers to Channels That Are Focused