FedEx, with its slogan "When your package absolutely, positively has to get there overnight," promises to deliver goods overnight for its customers.This is an example of:
A)deceptive advertising.
B)cause-related marketing.
C)unique selling proposition.
D)personal selling.
E)impressions.

Question

Quizplus · Accepted Answer

The slogan "When your package absolutely, positively has to get there overnight" is a unique selling proposition, highlighting FedEx's ability to guarantee overnight delivery for its customers.

FedEx, with Its Slogan "When Your Package Absolutely, Positively Has