Which of the following helps consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage consumers to evaluate the brand favourably on the basis of the key benefits it provides?
A)Esteem appeal
B)Emotional appeal
C)Physiological appeal
D)Rational appeal
E)Social appeal

Question

Quizplus · Accepted Answer

Rational appeal helps consumers make purchase decisions by providing factual information and strong arguments based on relevant issues that encourage consumers to evaluate the brand favorably on the basis of the key benefits it provides. Esteem appeal focuses on the product’s ability to enhance consumers’ self-esteem, whereas emotional appeal aims to evoke emotions in consumers to influence their purchase decision. Physiological appeal highlights the product’s health benefits, while social appeal aims to appeal to consumers’ sense of belonging and social identity.

Which of the Following Helps Consumers Make Purchase Decisions by Offering