Which of the following refers to the method of determining a communications budget that is based on a fixed proportion of forecast sales?
A)Percentage-of-sales method
B)Objective-and-task method
C)Competitive parity method
D)Brand equity method
E)Affordable budgeting method

Question

Quizplus · Accepted Answer

The percentage-of-sales method determines the communications budget based on a fixed proportion (usually a percentage) of forecast sales. This method is commonly used in practice but can be criticized for not taking into account changes in market conditions or the need for increased investment in communications to stimulate sales.

Which of the Following Refers to the Method of Determining