Which of the following is an IMC budgeting method that determines the cost required to undertake specific tasks to accomplish communication objectives?
A)Percentage-of-sales method
B)Objective-and-task method
C)Competitive parity method
D)Brand equity method
E)Affordable budgeting method

Question

Quizplus · Accepted Answer

The objective-and-task method determines the cost required to undertake specific tasks to achieve communication objectives. This method involves setting specific objectives, determining the tasks required to achieve them, and then estimating the costs associated with each task. This approach helps ensure that the IMC budget is directly linked to the communication objectives and can help marketers make more informed decisions about how to allocate resources.

Which of the Following Is an IMC Budgeting Method That