Which of the following strategies is designed to increase demand by focusing on wholesalers, distributors, or salespeople, who entice the customers, via distribution channels, to buy the product?
A)Impressions
B)Push
C)Reach
D)Media buy
E)Frequency

Question

Quizplus · Accepted Answer

The Push strategy involves focusing on wholesalers, distributors, or salespeople who entice customers, via distribution channels, to buy the product. This strategy is designed to increase demand by pushing the product through the distribution channels and creating demand among end-users.

Which of the Following Strategies Is Designed to Increase Demand