Cossacks is a computer manufacturing company.To boost sales, it offers discounts on computers to encourage retailers to sell higher volumes.Which of the following strategies best describes Cossacks's distribution channel strategy?
A)Impressions
B)Push
C)Reach
D)Media buy
E)Frequency

Question

Quizplus · Accepted Answer

The push strategy involves offering incentives to retailers to encourage them to push products to consumers, which is exactly what Cossacks is doing by offering discounts to retailers to sell higher volumes of their computers.

Cossacks Is a Computer Manufacturing Company