Which of the following is designed to get consumers to draw the product into the supply chain by demanding retailers carry it?
A)Demand strategy
B)Push strategy
C)Supply strategy
D)Distribution strategy
E)Pull strategy

Question

Quizplus · Accepted Answer

The pull strategy is designed to create consumer demand for a product so that retailers will be compelled to stock it. This is achieved through advertising, promotion, and other marketing efforts aimed at consumers. As demand for the product grows, retailers will be forced to carry it in order to meet consumer demand.

Which of the Following Is Designed to Get Consumers to Draw