A gatekeeper is a buying centre participant who controls information or access to decision makers and influencers.

Question

Quizplus · Accepted Answer

A gatekeeper is indeed a buying centre participant who is responsible for controlling the flow of information and access to key decision makers and influencers. They are typically found in business-to-business (B2B) sales environments where multiple stakeholders are involved in the decision-making process.

A Gatekeeper Is a Buying Centre Participant Who Controls Information