Account size is one of the criteria for segmentation of markets in business-to-business marketing.

Name: Account size is one of the criteria for segmentation of markets in business-to-business marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Account size refers to the revenue potential of a customer or client and is often used as a criterion for segmenting the business-to-business market. Companies may focus on different segments based on the size of their accounts or the potential for growth within specific account groups.

Account Size Is One of the Criteria for Segmentation of Markets