A paint company conducted a market survey to find products that could improve the shelf-life of its products.It chose a solution from a particular vendor after it did a detailed evaluation of the vendor's product.This is an example of a:
A)straight rebuy.
B)supplier buy.
C)modified rebuy.
D)new buy.
E)discount buy.

Question

Quizplus · Accepted Answer

This is an example of a "new buy" because the company is purchasing a solution from a vendor for the first time after conducting a detailed evaluation, indicating it is a new purchase decision.

A Paint Company Conducted a Market Survey to Find Products