A flow chart representing business-to-business buying situations

-A business-to-business purchase made by Smithsons, where Smithsons has purchased a similar product in the past but has now decided on a price change, is referred to as a(n):
A)straight rebuy.
B)autocratic buy.
C)new buy.
D)consensus rebuy.
E)modified rebuy.

Question

A flow chart representing business-to-business buying situations

-A business-to-business purchase made by Smithsons, where Smithsons has purchased a similar product in the past but has now decided on a price change, is referred to as a(n):
A)straight rebuy. 
B)autocratic buy. 
C)new buy. 
D)consensus rebuy. 
E)modified rebuy.

Quizplus · Accepted Answer

A modified rebuy occurs when a business customer has purchased a similar product or service in the past but wants to make some modifications to the specifications, supplier, price etc. In this scenario, Smithsons has decided on a price change for a similar product they have purchased before, indicating a modified rebuy.

A Flow Chart Representing Business-To-Business Buying Situations