In the context of a buying centre, the role played by Wright in the buying process is similar to that of a(n):
A)decider.
B)influencer.
C)user.
D)gatekeeper.
E)buyer.

Question

Quizplus · Accepted Answer

In the buying center, Wright's role is to influence the decision-making process. As an influencer, he provides information, advice, and opinions to other members of the buying center, such as the decider, gatekeeper, and buyers. However, he does not have the final say in the decision-making process, making him an influencer rather than a decider or buyer.

In the Context of a Buying Centre, the Role Played