Which of the following is true about a straight buy?
A)The buyer orders a previously purchased product with some modifications.
B)The buyer is often the only member of the buying centre involved in the process.
C)The buying centre is likely to proceed through all six steps of the buying process.
D)The buying organization does not have any experience with the ordered product.
E)The buying process involves many people in the buying decision.

Question

Quizplus · Accepted Answer

A straight buy is a situation where the buyer routinely orders a previously purchased product or service without any modifications. Since the buyer is already familiar with the product or service, it is likely that only one member (the buyer) of the buying centre is involved in the process. Therefore, option B is true. Options A, C, D and E are not applicable to a straight buy.

Which of the Following Is True About a Straight Buy