Which of the following buying situations requires the buying centre to proceed through all the steps of a buying process and involve many people in the buying decision?
A)A modified rebuy
B)A straight rebuy
C)A specific rebuy
D)A new buy
E)A discount buy

Question

Quizplus · Accepted Answer

A new buy refers to a situation where the buying organization purchases a product or service for the very first time, hence requiring the buying centre to go through all the steps of a buying process and involve many people in the buying decision. This is because the organization has little or no experience with the product, and the cost and risk associated with the purchase may be high.

Which of the Following Buying Situations Requires the Buying Centre