In which of the following buying centre cultures must all members of the team reach a collective agreement that they can support a particular purchase?
A)Consultative buying centre
B)Consensus buying centre
C)Autocratic buying centre
D)Modified buying centre
E)Democratic buying centre

Question

Quizplus · Accepted Answer

In a consensus buying centre culture, all members of the team must reach a collective agreement before a purchase can be made. This means that there must be agreement across the entire team before moving forward with a decision. In other buying centre cultures, decision-making may be driven by a single person, a smaller group, or by a vote rather than unanimous agreement.

In Which of the Following Buying Centre Cultures Must All