Frank is an administrative assistant at a university.He has access to all the records and information pertaining to students, such as race, social class, family connections, and athletic ability.He restricts administrators from accessing this information, so that the admission process is not affected by these factors and is fair to students.In a buying centre context, Frank's role is similar to the role of a(n):
A)influencer.
B)decider.
C)initiator.
D)user.
E)gatekeeper.

Question

Quizplus · Accepted Answer

Frank's role as an administrative assistant who restricts access to certain information is similar to the role of a gatekeeper in a buying center context, who controls access to information and decision-making within the center.

Frank Is an Administrative Assistant at a University