A visitor to an ice cream parlour is interested in the choco-sundae that the parlour specializes in, which contains nuts and honey procured from the best suppliers in town.However, the visitor does not like nuts in ice cream and decides to try another ice cream.With reference to the roles in a buying centre, the visitor can be considered the:
A)gatekeeper.
B)buyer.
C)user.
D)initiator.
E)influencer.

Question

Quizplus · Accepted Answer

The visitor is the ultimate user of the ice cream and has the final decision on whether to buy or not. They are not the gatekeeper as they are not controlling access to the product or information about it. They are not the buyer as they did not make the purchase. They are not the initiator as they did not start the buying process. They are not the influencer as they did not sway the decision-making process.

A Visitor to an Ice Cream Parlour Is Interested in the Choco-Sundae