Which of the following classification systems can be quite useful to B2B marketers for segmenting and targeting markets?
A)GPO
B)SIC
C)NAICS
D)NAFTA
E)MERX

Question

Quizplus · Accepted Answer

NAICS (North American Industry Classification System) is a classification system used by B2B marketers to segment and target markets based on the industries and sectors that companies operate in. It is widely used in North America and can be a helpful tool for identifying potential customers and understanding industry trends. GPO (Group Purchasing Organization) is a procurement model used by healthcare organizations to purchase goods and services at a discounted rate, SIC (Standard Industrial Classification) is an older classification system that has been replaced by NAICS, NAFTA (North American Free Trade Agreement) is a trade agreement between Canada, the United States, and Mexico, and MERX is a Canadian electronic tendering system.

Which of the Following Classification Systems Can Be Quite Useful