In most B2B marketing, which of the following is an integral component of the transaction?
A)The government
B)Personal consumption
C)Brand reputation
D)The salesperson
E)Personal tastes

Question

Quizplus · Accepted Answer

The salesperson is often a crucial component in B2B transactions, as they build relationships with the buyers and help guide them through the decision-making process. The government may be involved in certain B2B transactions, but it is not always integral. Personal consumption, brand reputation, and personal tastes are typically less important in B2B marketing.

In Most B2B Marketing, Which of the Following Is an Integral