Compatibility is important for rapid diffusion of new products because products that are consistent with consumers' past behaviour will be more readily accepted.

Question

Quizplus · Accepted Answer

When a new product is compatible with a consumer's past behavior and expectations, it is more likely to be adopted quickly. This is because consumers are already accustomed to the behavior that the product targets, and the product will require minimal changes to be integrated into their life. As a result, consumers are more likely to see the value in the product and to purchase it. Compatibility, therefore, is an essential factor for the rapid diffusion of new products.

Compatibility Is Important for Rapid Diffusion of New Products Because