The stage in a product life cycle in which innovators are the main consumers is called the:
A)innovation stage.
B)maturity stage.
C)growth stage.
D)introduction stage.
E)decline stage.

Question

Quizplus · Accepted Answer

The introduction stage is the stage in the product life cycle when the product is first introduced to the market, and innovators are the primary consumers who are willing to try out new products. During this stage, sales are usually low, and the company incurs high costs associated with product development and marketing.

The Stage in a Product Life Cycle in Which Innovators