Nancy is a professional photographer and has been looking to buy a new digital camera that improves picture quality.After extensive research about a new camera that was released in the market two weeks ago, she decides to buy it because she is convinced that it will produce the picture quality she has been looking for.This shows that Nancy belongs to the group of:
A)late majority buyers.
B)early adopters.
C)innovators.
D)early majority buyers.
E)laggards.

Question

Quizplus · Accepted Answer

Nancy's behavior of researching and buying a new camera soon after its release shows that she is an early adopter. Early adopters are the second category of people to adopt a new innovation, after the innovators. They are willing to take risks and try out new products before the majority of the population.

Nancy Is a Professional Photographer and Has Been Looking to Buy