TransInfo Inc., an information technology firm, is trying to develop new software that will facilitate the transfer of documents in a secure and fast manner.The team of engineers at TransInfo has a detailed discussion and come up with several ideas, out of which they accept only the best possible option.This type of idea generation is called:
A)licensing
B)customer research
C)brainstorming
D)market research
E)internal research

Question

Quizplus · Accepted Answer

The type of idea generation described where the team has a detailed discussion and comes up with several ideas, eventually accepting only the best, is known as brainstorming.