VelTech Corp., an electronics company, manufactures LCD TVs that are in high demand compared to its competitors' products.Competitors find it difficult to provide the same reliability and after-sales service that this company provides, which lead to high consumer acceptability.Which of the following factors is contributing to the high adoptability of these LCD TVs?
A)High compatibility
B)Complexity
C)Trialability
D)Relative advantage
E)Observability

Question

Quizplus · Accepted Answer

The factor contributing to the high adoptability of VelTech Corp.'s LCD TVs is the relative advantage, as it offers better reliability and after-sales service compared to its competitors.