According to the diffusion of innovation theory, buyers belonging to the early majority group are considered crucial because:
A) they act as opinion leaders and spread the word to the next groups entering a market.
B) they are regarded as highly knowledgeable and are not price sensitive.
C) they affect the profitability of new products and services.
D) they avoid change and rely on traditional products until they are no longer available.
E) they enter a new product market when the product has achieved its full market potential.
Correct Answer:
Verified
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Q5: Firms that invest in the latest technology,
Q6: Which of the following is an advantage
Q7: The category of buyers that tends to
Q8: Which of the following is an example
Q9: A new product might be failed for
Q10: The group of buyers that acts as
Q11: Early adopters differ from innovators in that
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