Firms that invest in the latest technology, either to use in their new products or services or to make the firm more efficient, are considered:
A)first movers.
B)innovators.
C)lead users.
D)laggards.
E)early adopters.

Question

Quizplus · Accepted Answer

Firms that invest in the latest technology, either to use in their new products or services or to make the firm more efficient, are considered innovators. Innovators are those who are the first to introduce new technologies and products into the market. They are willing to take risks and are highly motivated by the potential rewards of being the first mover in a new market.

Firms That Invest in the Latest Technology, Either to Use