Which of the following groups of the consumer adoption cycle is characterized by buyers who enjoy taking risks, are regarded as knowledgeable, and are not price sensitive?
A)Laggards
B)Innovators
C)Early adopters
D)Early majority
E)Late majority

Question

Quizplus · Accepted Answer

Innovators are the first group to adopt a new product, and they are characterized by their willingness to take risks, their knowledge about the product category, and their lack of price sensitivity.

Which of the Following Groups of the Consumer Adoption Cycle