While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:
A)a focus group moderation.
B)ethnography.
C)netnography.
D)probing question.
E)decision question.

Question

Quizplus · Accepted Answer

The interviewer's question is an example of probing question, which is used to delve deeper into a respondent's initial response to gain a clearer understanding of their meaning or opinions.

While Interviewing a Respondent About Reasons Why She Doesn't Buy